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Bloom Covid-19 Package

Packaging Design for PPA Competition

This package design was for the Paperboard Packaging Alliance Student Design Challenge, and actually won me the Paperboard Packaging Alliance Scholarship.

The brief:

Choose a community relief organization and design a package to meet their needs and fix a problem.

 

The concept:

My team and I created this COVID-19 Care Package for the The Bloom Group, a social services organization based in Vancouver, Canada that supports vulnerable mothers and children by providing housing, health and social services.

 

As COVID-19 hit, The Bloom Group offered urgent help in the form of emergency care packages for the women and children in shelters. We created a compact and portable package that not only fit all the essentials, but was designed to make the mothers and children feel cared for with small details geared for them.

PPA Package Opening .png

A partial inside view to how the Bloom Package opens up into 2 halves with built-in to organize the contents.

essential Items included: 

  • Collapsible Water Bottle

  • Travel First Aid Kit

  • Toothbrushes and Toothpaste

  • Face Masks

  • Hand Sanitizer

  • Tissue Pack

  • Feminine Hygiene Products

  • Hair Comb

  • Nail Clippers

  • Deck of Cards

  • Vaseline

  • Granola Bars

  • Pack of Crayons

  • Notebook

  • Built-in Board Game

  • Instructional Yoga Poses

  • Mini Chess Set

PPA Internals Render.png

It was very important for me that this package design was not just functional. I designed the graphics of the outside packaging shell to act like a doodle/colouring sheet that children could colour in with the pack of crayons supplied inside.

Side View Final Render PPA.png

The focus of this package was to provide health and hygiene essentials for the women and children, that also promotes mindfulness and relaxation in an approachable and fun way.

For the mothers:

  • Notebook

  • Built-in Board Game

  • Instructional Yoga Poses

  • Mini Chess Set

  • Deck of Cards

  • Feminine Hygiene Products

For the children:

  • Built-in Board Game

  • Mini Chess Set

  • Deck of Cards

  • Pack of Crayons

hEALTH ESSENTIALS:

  • Travel First Aid Kit

  • Toothbrushes/Toothpaste

  • Face Masks

  • Hand Sanitizer

  • Tissue Pack

  • Hair Comb

  • Nail Clippers

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