Gwartzman's Art Supplies is a local and family-owned art supply store. Looking to increase their brand awareness online as a leader of art supplies. To do this, I created eye-catching graphic and video content that shares new product launches and information, promotions and engage with the online community through new partnerships and collaborations. Below are samples of social media posts (videos and photos), digital ads, and e-commerce landing pages.
30%
increase in followers
392%
increase in reach online
310%
increase in impressions
Best Performing Reels
Exclusive launch of Nicker Colour
Coordinated the launch of the Nicker Colour brand in Canada and at Gwartzman's. The launch included a custom landing page, and a social media campaign including influencer/artist collaborations.
Ads created for Drawing Zine, a quarterly magazine for the Urban Sketchers organization.
The Gwartzman's gift card and a paper sleeve to hold the card design.